The Soft Build is a strategy consultancy that helps people use buildings as a scaffold for organisational change.
Hello and welcome! I’m Sue Wittenoom, founder of The Soft Build. As a young architect coordinating reflected ceiling plans and scheduling door hardware, I realised that I was more interested in my client’s journey than the challenges of construction. I turned to project management and consulting. Over the past thirty years I’ve built a unique skillset that bridges strategy for change and building delivery. I understand how you connect the two worlds to get the most impact from a project.
The Soft Build is the culmination of this experience – my independent consultancy that helps people leading the projects that need to be new and different. This website will give you an introduction to me and my work. I’ll flag new ideas and key insights in the top banner stories. You can browse through case studies and reflections from practice using the themes at the bottom of the page.
There’s never been a time quite like this. Every building needs to be different, needs to do better with less. Let’s start the conversation to explore how we can work together.
“We ask too much of our buildings and not enough of ourselves” Jane Jacobs